BRP Investor Spotlight


BRP (TSX:DOO) is a global leader in the design, development, manufacturing, distribution, and marketing of powersports vehicles and propulsion systems. Its portfolio includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am off-road and Spyder vehicles, Evinrude and Rotax marine propulsion systems as well as Rotax engines for karts, motorcycles and recreational aircraft. BRP supports its line of products with a dedicated parts, accessories and clothing business. With annual sales of CA$4.2 billion from over 100 countries, the Company employs approximately 8,700 people worldwide. BRP’s Headquarters for its Marine Propulsion System’s (MPS) Division is located in Sturtevant, WI.


BRP has been an RCEDC investor since 2001.


BRP is a world class company located in Racine County and RCEDC’s Claire Weyers had the opportunity to meet with Amanda Falvey, BRP’s Director of Human Resources for the MPS Division, who will celebrate her 16th year with the company in 2017. Amanda is also an active member of the RCEDC board of Directors. She spent time showing me around BRP’s campus show casing the classrooms used for training, which brings people from all over the world to Racine County each year, and the Manufacturing floor where many different models of Ervinrude motors are produced.


What makes you want to invest your time with RCEDC?

“Connections: opportunities, people and emerging trends. We all have access to raw data about what is happening locally and globally but access to information doesn’t necessarily mean the interplay and impacts of emerging trends in the local economic, business and government sector are obvious. Our partnership with the RCEDC has helped to give us ‘real-time’, local insight about how all of these channels intersect and how to prepare for what is emerging, not react to what has already happened.”

“In this community, we all want our employees and businesses to thrive! Facing our opportunities and constraints in a communal space versus just as a stand-alone business expands our group of problem solvers, thinkers, innovators and doers beyond our campus. Even with significant investment, robust strategic plans and a fierce desire to grow our own business, the pace of our innovation and progress will always be correlated to the availability of talent, resources and local economic realities.”


As an RCEDC board member, what do you believe is the biggest community impact made by RCEDC?

“The RCEDC mission, "….ensure the economic vitality of Racine County by working with our partners to support innovation and creativity that leads to business investment” is an organic and adaptive concept without a finish line.

RCEDC reaches out of the moment of “what is” and challenges us to ask, “what’s next?” The biggest community impact is to compel employers to use the mirror of local metrics and economic factors to reflect on how to make more informed decisions that honor both our responsibility to our business and our community.


What do you see as the biggest need in Racine County?

“There are talented people everywhere and we are so fortunate to be located in a community where great values and work ethic are so prevalent. This said, the work economy is evolving and competition for talent has become less regional and more fluid. Businesses are actively recruiting and willing to pay a premium for our employee’s specialized expertise and we are actively looking for talented people on both a regional and national scale. I believe we need to look at the “biggest need” holistically.  What conditions will create a sustainable, energized, productive and safe community? Employment, yes, but these are opportunities available everywhere so we need the job to be wrapped in a “ecosystem” of other facets that speak to the whole person – a robust educational system for the children they want to raise here, feeling safe, having interesting things to do and community that reflects their same values.  Talented people have many, many choices in today’s economy so it is no longer about just excelling in the work space but broadening our thinking to create a compelling personal and professional experience.


What is the best part of working in Racine County?

“Directly, the people. Capital assets, technologies and processes can be developed, incubated, transferred and replicated if a business focuses on making it happen. The “secret sauce” is the people who make it happen. Creativity, innovation, tenacity, passion…these are unique, specific and special traits we’ve found right here at home.”


As an elementary schooler, what did you want to be when you grew up?

“I wanted to work with people but the ‘how’ wasn’t obvious until much later. Human Resources has proven to be a great opportunity to link my profession to my personal DNA.”


Who are your biggest role models in life?

“It’s a cliché answer but my parents They taught me values but more importantly a passion for life and to seek joy. They gave me the playbook about what it means to care about others and your community but with responsibility should come some fun and a bit of whimsy.


If you didn’t have to sleep, what would you do with your extra time?

“That’s easy, Do It Yourself projects. The joke in my family is that I do every room in the house and then start all over again. It’s a change of pace from my everyday job as well. Working in Human Resources you have many ongoing projects that don’t have concrete beginnings and ends. DIY projects get me active, focused and with something tangible to show for it in a weekend!”

On behalf of the RCEDC Board of Directors and Staff our sincere thanks to Amanda Falvey and BRP for their partnership to RCEDC to fulfill its mission to connect our communities, facilitate jobs, recruit new investment and grow businesses in Racine County.