Economic Development Plan

The Economic Development Plan (EDP) 5.0 for Racine County is built around five challenges. These challenges represent the areas that most directly affect the economic vitality of Racine County. They were arrived through the active involvement of the RCEDC Board of Directors, Racine County Board of Supervisors, and the five Lead Partners.
 
  • Challenge One:To create an entrepreneurial culture in Racine County.
     
  • Challenge Two: To focus on a proactive business recruitment program and a business retention and expansion (BRE) program that will create and retain jobs, create additional tax base, and increase personal income in Racine County.
     
  • Challenge Three: To utilize the existing natural and cultural resources, recreational opportunities, and business location advantages to promote a positive image of Racine County to existing residents and those outside the County.
     
  • Challenge Four: To take advantage of the development opportunities that exist as a result of the Chicago-Milwaukee Corridor and to properly link land use with future business development County-wide.
     
  • Challenge Five: To link education and training in a manner that provides a competitive workforce to meet the present and future needs of local employers and to create opportunities for low-income, disadvantaged, and minority individual to prepare for and obtain employment.

 

Challenge One: 
To create an entrepreneurial culture in Racine County.
A The Small Business Development Center and its respective partners will continue to market and communicate entrepreneurship resources and service to Racine County businesses.
B Human capital will be cultivated and recruited as a strategy for new business creation.
C Existing programs will be maintained and new financial capital programs and resources will be attracted which address fundamental gaps preventing the start and growth of Racine County entrepreneurs.
D Target additional resources and capacity to building high-impact businesses within Racine County.
Lead Partner: UW-Parkside Small Business Development Center (SBDC)
Support Partners: Wisconsin Women's Business Initiative Corporation, Community Economic Development Corporation, Racine Area Manufacturers and Commerce, Gateway Technical College, Racine County Economic Development Corporation, Hispanic Business Professionals Association, African American Business Professionals Association, Carthage College, BizStarts Milwaukee, Wisconsin Entrepreneurs Network, UW-Whitewater Ingenuity Initiative and CATI.
 


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Challenge Two:
To focus on a proactive business recruitment program and a Business Retention and Expansion (BRE) program that will create and retain jobs, create additional tax base and increase personal income in Racine County.
A Racine County Economic Development Corporation (RCEDC) will continue to implement a targeted and proactive business recruitment program.
B RCEDC will maintain an active BRE program that meets the needs of existing employers in Racine County.
C RCEDC will support partner organizations that are working on issues that are critical to successful economic development through an active community engagement program.
D Continue to provide staff assistance to business and local units of government that support business recruitment and business retention and expansion.
E Focus the resources of Gateway Technical College's Center for Advanced Technology and Innovation (CATI) on becoming a regional center (Chicago-Milwaukee Corridor).

Lead Partner: Racine County Economic Development Corporation (RCEDC)
Support Partners: Local government elected officials and staff, local chambers of commerce, business associations, educational organizations, Racine County Workforce Development Center, and regional economic development and workforce agencies. 


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Challenge Three: 
To utilize the existing natural and cultural resources, recreational opportunities, and business location advantages to promote a positive image of Racine County to existing residents and those outside the County.

A Local community development organizations in Racine County should continue to promote a positive image of the County to both internal and external audiences using the brand platform analysis completed by Prophet in 2002, and then restated by Boelter and Lincoln in 2009 as the blueprint for the orientation of this initiative.
B To attract, engage, and retain young professionals by enhancing the value of participating with Young Professionals of Racine (YPR) for members and partners; deepening YPR's commitment to the community; being the voice of young professionals in the community; and, expanding YPR's reach both in recognition and membership.
Lead Partner: Real Racine
Support Partners: Local Chambers of Commerce, Downtown Racine Corporation, Racine County Workforce Development Center, Gateway Technical College, UW-Parkside, Carthage College, Young Professionals of Racine, Racine County Economic Development Corporation, Chambers of Commerce, and business associations.


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Challenge Four:
To take advantage of the development opportunities that exist as a result of the Chicago-Milwaukee Corridor and to properly link land use with future business development County-wide.
A Provide high value real estate development opportunities that link Racine County with the Southeast Wisconsin Region and Northern Illinois, including an update of the Racine County Industrial Lands Absorption Study.
B Support the extension of commuter rail and other transit opportunities from Kenosha to Racine and Milwaukee.
C Address the adequacy of public transportation for serving the needs if low- and moderate-income persons to access job opportunities in Racine County and throughout Southeast Wisconsin.
D Use the adopted Multi-Jurisdictional Comprehensive Plan for Racine County: 2035 to properly guide urban growth and development in Racine County.
E Facilitate cooperation between Eastern and Western Racine County relative to land use and transportation issues.
F Continue the current County and local government initiatives to streamline the private sector land development process, through collaboration and communication.
Lead Partner: Racine County Planning and Development
Support Partners: Racine County Executive, Racine County Board of Supervisors, Racine County Economic Development Corporation, Local Chambers of Commerce, Local Units of Government, Racine County Workforce Development Center, Real Racine, Young Professionals of Racine, Milwaukee 7, HBA, Downtown Racine Corporation, African American Business Professionals Association, Southeast Wisconsin Regional Planning Corporation, Racine County Mobility Manager, and ITN Racine County.


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Challenge Five:
To link education and training in a manner that provides a competitive workforce to meet the present and future needs of local employers and to create opportunities for low-income, disadvantaged, and minority individuals to prepare for and obtain employment.
A Ensure that the educational content provided in the County's PreK-12 system is personalized, allowing for rigorous learning by students and engagement based on possible career aspirations. Students will use multiple processes and technology to achieve their academic goals.
B As a foundation for ensuring more reliable, productive employees and with a focus on geographic pockets of concentrated poverty, assist and empower low-income residents to function well in their day-to-day lives and to take responsibility for themselves and their families.
C Provide the infrastructure for new and expanding business and industry in areas of high unemployment and identify appropriate business targets with the potential to locate in and/or expand in these areas in order to employ the unemployed and underemployed persons that will be educated and trained through the programs identified elsewhere in the plan.
D Provide alternative transportation options that more clearly link underutilized workers in the community with employment and educational opportunities within Racine County and between Racine County and other counties in the region.
E Develop diversified approaches to met the workforce needs of employers within Racine County.
F Develop a program that transforms the perception about Racine County among certain key "persuadable" populations.
Lead Partner: Racine County Workforce Development Board
Support Partners: United Way of Racine County, Racine County Economic Development Corporation, Office of the Racine County Executive, Real Racine, Local Chambers of Commerce, Local School Districts and Private Schools, UW-Parkside and Gateway Technical College.

 

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